Embracing Connected Leadership
If we have to single out one marketing buzzword that somehow stands the test of time, it would be thought leadership.
And perhaps, rightfully so.
When done right, these leaders are able to attract leads, talent, visibility, press, investors like no other by just properly leveraging what you also have: a network. Without any budget.
Yet, where most people are raving about the importance of ‘becoming a thought leader’, they forget to explain why or even where to begin.
That’s where we come in. We are on a mission to unpack the complexity around thought leadership and want to help you become one. Why that is, you ask? Well, because we truly believe that everyone has something of value to share, but often just need to find their voice and craft a strategy to start reaping the benefits.
What we'll cover
In the first part of our Thought Leadership trilogy we go into depth on why it is relevant (and even crucial). And wait, before you think it is not for you: it has nothing to do with your position or title. You can be at the bottom of your org chart and still be a thought leader.
In the second part, we'll take you through some examples of how thought leadership in practice looks like. We zoom in on some leaders and look at how their personal brand is built up and what make their content stand out.
In the third and last part we'll share five actionable steps so you can earn that coveted thought leader title. That’s right, you can’t claim it, you’ll have to build it out. But you don't have to do it alone.
Watch it today!
100% free. On demand.
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About Tricycle
Tricycle is an international B2B growth partner for leaders, sellers and marketers who want to grow their visibility, pipeline and brand.
We have earned our stripes in working with the biggest companies in tech, telco and consulting and we enable them with insights, skills and support to grow both the brand and business.
About Mariana
For years Mariana coaches and empowers sales teams to use social to increase their reach, brand awareness and build thought leadership. She really lives and breathes thought leadership and social selling.
About Cornelia
Need support with the digital transformation of your marketing and sales teams? You need to talk to Cornelia. With a background mainly in marketing and human resources development, she has a passion for creatively helping clients, ranging from global teams to executives.
And perhaps, rightfully so.
When done right, these leaders are able to attract leads, talent, visibility, press, investors like no other by just properly leveraging what you also have: a network. Without any budget.
Yet, where most people are raving about the importance of ‘becoming a thought leader’, they forget to explain why or even where to begin.
That’s where we come in. We are on a mission to unpack the complexity around thought leadership and want to help you become one. Why that is, you ask? Well, because we truly believe that everyone has something of value to share, but often just need to find their voice and craft a strategy to start reaping the benefits.
What we'll cover
In the first part of our Thought Leadership trilogy we go into depth on why it is relevant (and even crucial). And wait, before you think it is not for you: it has nothing to do with your position or title. You can be at the bottom of your org chart and still be a thought leader.
- What is thought leadership (and what it is not)?
- Why you really want to consider become one
- How to start (spoiler: it’s simple, but not easy)
In the second part, we'll take you through some examples of how thought leadership in practice looks like. We zoom in on some leaders and look at how their personal brand is built up and what make their content stand out.
- What types of thought leadership are there?
- How this looks like by zooming in on real life examples
- How you can figure out your thought leadership style
In the third and last part we'll share five actionable steps so you can earn that coveted thought leader title. That’s right, you can’t claim it, you’ll have to build it out. But you don't have to do it alone.
Watch it today!
100% free. On demand.
---------------------------------------------------------------------------------------
About Tricycle
Tricycle is an international B2B growth partner for leaders, sellers and marketers who want to grow their visibility, pipeline and brand.
We have earned our stripes in working with the biggest companies in tech, telco and consulting and we enable them with insights, skills and support to grow both the brand and business.
About Mariana
For years Mariana coaches and empowers sales teams to use social to increase their reach, brand awareness and build thought leadership. She really lives and breathes thought leadership and social selling.
About Cornelia
Need support with the digital transformation of your marketing and sales teams? You need to talk to Cornelia. With a background mainly in marketing and human resources development, she has a passion for creatively helping clients, ranging from global teams to executives.
